BOMANITE: CREATING LANDMARKS WORLDWIDE

Bomanite stands as an unrivaled global leader in the decorative concrete industry. Founded by the visionary Brad Bowman, the namesake brand is synonymous with pioneering innovation. Our legacy as the industry’s first-mover is fortified by a global network of licensees who continuously push the boundaries of design and technology.

Recognized worldwide for our exceptional projects, Bomanite has earned accolades from prestigious organizations such as the Decorative Concrete Council. This esteemed reputation, however, is a delicate asset that requires unwavering attention. Marketing is our cornerstone for preserving and enhancing the Bomanite brand identity.

As the old adage goes, “Out of sight, out of mind.” To ensure enduring brand recall, consistent and impactful marketing is imperative. With a growing number of industry competitors, a strategic global marketing campaign is essential to reinforce our leadership position.

By delivering a unified brand message across all platforms, we can solidify Bomanite as the go-to choice for decorative craftsmen worldwide.

Bomanite: Creating Landmarks Worldwide is a groundbreaking global marketing initiative designed to shine a spotlight on Bomanite’s exceptional craftsmanship, global presence, and the extensive network of Bomanite expertsin decorative concrete solutions. This campaign aims to elevate Bomanite’s visibility on the world stage, showcasing our expertise in building iconic landmarks across diverse geographies. With a steadfast commitment to innovation, sustainability, and excellence, Bomanite is poised to redefine the decorative concrete industry.

The objectives of this campaign are clear and ambitious. It seeks to enhance global brand recognition, positioning Bomanite as the foremost choice for high-quality and visually stunning concrete solutions, while establishing Bomanite as the leader and premier provider in the industry, with a strong emphasis on innovation and sustainability.

Additionally, the campaign aims to highlight Bomanite’s unparalleled expertise in creating durable, visually captivating, and sustainable concrete surfaces, demonstrating the versatility of Bomanite’s solutions across various architectural styles and project scales.

Moreover, Bomanite: Creating Landmarks Worldwide endeavors to enable local licensees to forge stronger connections with architects, designers, contractors, and decision-makers in the construction industry. By showcasing Bomanite’s value in turning creative visions into concrete realities, the campaign will facilitate project collaborations and partnerships.

We invite all Bomanite licensees to embrace and cascade this campaign, ensuring its message resonates across every market we serve. Let’s embark on this exciting journey together and transform the decorative concrete landscape, one landmark at a time.